In the Pipeline

The goal of this video created for UCLA was to explain rectal microbicides to the target audience of men who have sex with men (MSM) and persuade them to participate in future clinical studies for HIV prevention. Starting with research on public perception of a product that doesn’t exist yet, the challenge was to explain the clinical facts in lay terms.

After speaking with many individuals served by agencies participating in the project it seemed to make sense to set it in a group meeting that would be familiar to viewers, but also let the message unfold through peer conversation as much as possible and less from expert sources. It was a lot of fun to shoot in different parts of Los Angeles and my DP Guiseppe was top notch.

The client wanted the final video to be ‘sexy’ to keep the viewer engaged, so it is indeed sex positive. Be aware there are explicit scenes and dialogue in this video that match the reality of the target audience intended. To learn more about this study go here.

Finally a shout out to Cullen who composed the sexy music, Scott who was an excellent PA and extra, Jer who got me the job and Drew who supported me every step along the way.